Making two from one: ERGO Insurance Group uses the flexibility of the exhibition area

Firstly lectures in the auditorium and then a three course menu in a restaurant atmosphere – two completely different scenarios involving the same location. This does not really sound surprising in the Cologne exhibition halls, which can be flexibly utilised. What is surprising, however, is the time in which this transformation took place during the ERGO Insurance Group’s kick-off meeting. In just one and a half hours, 25 people turned the marketing event into a restaurant with rows of chairs offering seating for 1,000 people. Koelnmesse’s in-house catering company, Sodexo, provided a three course menu prepared by 16 chefs in the kitchen set up in studio hall 1. 60 service staff promptly delivered the plates to the tables. The Koelnmesse Ausstellungen event professionals coordinated the smooth implementation of the sophisticated concept in close coordination with the agency and customer.

Both parts of the event were characterised by the individual atmosphere which remained the same throughout: A room-in-room concept was created in the event hall which combined the charming industrial character of studio hall 1 with a modern furnishing concept. During the one and a half hours between the first and the second part of the programme, the participants had time for a relaxing break. This was possible either in the lounge set up especially or in the hotel - which was not a problem thanks to the ability to reach it by foot and the shuttle bus.

studio hall 1

Meeting ERGO Insurance Group

studio hall 1

Even if the alteration seems time-consuming at first glance, the use of the same location for both the day and the evening event has some advantages for event organisers and guests. One for example is that there is no time and cost-intensive transfer between the event locations. “In addition, the event organiser can be sure that the location, atmosphere and the organisation remain of the same quality as everything is provided from one source”, explains Sandra Orth, General Manager at Koelnmesse Ausstellungen.