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Advertising, media & communication |
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Our communication services: |
We provide a wide range of advertising options to ensure your visible success during the trade fair.
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We’re sure you’d like to draw attention to your company — and we can offer you plenty of chances to do so. Choose from advertising towers, megaprints on the outside of our halls, and much more. Click here to see the various types of advertising space we offer.
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Order forms
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You can arrange to have your company benefit from a new dimension in cross-media trade fair communication. The expanded Media Package has innovative features which make it a perfect marketing tool before, during, and after the fair. The efficient combination of online, print, and mobile advertising maximises your messages’ visibility.
The new, expanded Media Package is automatically part of your trade fair registration, ensuring optimal effectiveness and time savings when you’re making contacts.
An overview of what you’ll get in the new Media Package:
- Our redesigned online catalogue combines the online services for all your trade fair communication needs at a clearly structured website. Here you are also listed with your company entry and all your product groups.
- The integrated online schedule planner gives your visitors the possibility of directly requesting meeting appointments via e-mail.
- The online matchmaking service provides you with a comprehensive contact platform for getting to know customers and visitors.
- Before the trade fair even begins, your visitors can use the new online route planner to create a custom-tailored visit plan, including an optimal route through the trade fair halls.
- The printed catalogue serves as a sector directory and reference work and also helps to establish business contacts. The Media Package includes your company’s entry in the alphabetical list of exhibitors and two entries in the trade fair catalogue’s important product group list. These services ensure that your company will continue to be in the spotlight long after the fair has ended.
- Our new Mobile Exhibition Guide (M.E.G.) is a mobile catalogue and an innovative navigation system for your visitors. With the M.E.G., the visitors can navigate through the halls, directly to your stand
In other words, the new Media Package is a comprehensive and eye-catching solution for all phases of your trade fair communication.
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As a special service we offer you advertising media that can be adapted to your individual requirements. Based on seven different stylesheets we create your unique media. Your logo, your texts, your pictures, and your colours can all be fitted into the stylesheet according to your wishes: brochures, flyers, mailings, and much more.
Your special advantage: We offer you our expert knowledge and a large selection of stylesheets. Have a closer look at what we have got to offer.
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To help you optimise your press work, we provide press compartments that are an effective means of providing journalists and other target groups with information on your company. Our press compartment combination package - consisting of two press compartment trays at the trade fair as well as an online press compartment on the website of the relevant event - ensure that your press releases have the farthest possible reach and can be used with the greatest amount of flexibility.
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Our press compartment combination package consists of the following: |
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Press compartments at the trade fair:
- Media representatives can quickly and easily find your company, thanks to the Press Centre index (updated daily)
- Press compartments are individually labelled
- If needed, you can also order additional trays
- We make regular spot checks to ensure that your press releases are not accidentally mixed with those of another company
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Online press compartment:
- Your press releases are available before, during and after the trade fair
- The press releases are accessible around the world and at all times
- No limit to the number of uploaded press releases; information can be uploaded at any time
- Possibility to upload additional types of media such as sound files, videos and photos
- Files can be accessed up to three months after the end of the trade fair
- The online service allows you to reach media representatives who do not come to the trade fair
- All press releases are registered with the top 20 search engines
- Optional: We can have your press releases translated into other languages within 24 hours
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In addition, a support team is on hand at the Press Centre during the fair, allowing you to order the press compartment combination package or additional trays later on for immediate set-up during the event. As a result, you can always react flexibly in accordance with your needs.
To download the order form for the press compartment combination package, click here. You can then print out the form, fill it in and return it to us by post or fax. If you have any further questions, please do not hesitate to contact us at the address given.
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Your participation in a trade fair costs time, money, and resources. The way in which you present yourself is the decisive aspect in terms of how many specialist visitors take an interest in your company and your products during and following the trade fair.
You should therefore plump for the professional and on-site assistance of the PR services of Koelnmesse Service. In addition to our standard individual services we will also be happy to put together a tailor-made PR service package for you in accordance with your wishes.
Click here to see the various types of PR services we offer.
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With LeadSuccess you record your leads quickly, conveniently and comprehensively |
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Instead of collecting business cards and bits of paper and the hassle of recording the contents electronically after the exhibition - provided anyone can read your handwriting - you can now record the information directly with LeadSuccess. Record the name and address of your visitors by scanning their business cards or the barcodes on their badges.
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You can configure the questions for your lead form individually for each exhibition and then answer them simply by clicking your chosen option. And for all the other impressions that don't get normally recorded at an exhibition, there is the integrated microphone.
Once the exhibition is over, you have a complete record of all your leads.
Your are no longer dependent on the speed and accuracy of your back office when it comes to recording your leads electronically. Whereas lead forms and business cards can be easily mislaid, with your PC you can be sure that no important information goes astray.
Would you like to find out more about LeadSuccess, then click here or contact us at the address given.
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To download, right-click on the link and select "Save as". If your browser cannot display PDF files, you can download Adobe Acrobat Reader here free of charge.
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