Sustainability at Cologne trade fairs
Today, sustainable management affects all industries. Responsibility towards ecology and society is therefore a central theme at many events in Cologne. With seminars, lectures, discussions, special shows and congresses, Koelnmesse offers its exhibitors and visitors attractive platforms on the subject of sustainability.
Carbon offsetting: DMEXCO and Treedom launch DMEXCO Forest
DMEXCO 2019 is not only focused on the latest digital trends and developments, but also on how the digital industry is responding to social trends. For example, sustainable practices and a return to taking a clearer stance in marketing are also playing important roles this year. As the leading trade fair for digital marketing, DMEXCO is committed to a sustainable project and is joining with the social company Treedom to plant trees in Kenya that will store a total of around one million kilograms of CO2. The first sponsors of the campaign are Productsup and DMEXCO’s Chief Advisor, Dr Dominik Matyka. The DMEXCO Forest is intended to offset some of the carbon emissions resulting from the international DMEXCO community traveling to Cologne. Dominik Matyka presented the sustainability projec t to the DMEXCO audience at his opening keynote and invited fellow industry colleagues to plant trees as well.