The concentrated expertise and extensive global influence of our trade fair events make us an important driver for manysectors of the economy. Yet the pace of new developments and change is accelerating. That is why we enlist new methods andareas of expertise to implement futureoriented ideas and concepts.
Die DMEXCO is a good example of this. The experience of the latest digital trends was supplemented with an important dimension last year. Sustainable action, CO2 offsets and a return to taking a stronger stand in marketing all play a decisive role. In a first project, with the social business “Treedom”, donations were generated and trees were planted in Kenya. These trees will store around one million kilogrammes of CO2 – an initiative that will be ongoing.
With platforms such as “Anuga Horizon 2050 – Better Food for a Better World”, we are creating awareness for topics relevant tothe industry. We design special shows, such as “h+h cologne goes green” or “Future Interiors – Designed in Germany” for sustainably produced furniture, create emotional events such as “DMEXCO Forest” or “Future now – My image for Expo 2020”, offer guided tours and organise conference programmes around future topics, bringing visionaries, innovators, initiatives and start-ups together. Sustainability awards create additional awareness and shine a light on outstanding offers. In 2019, we joined our partners in setting the topic of sustainability at the top of the agenda for numerous trade fairs – that is how we view ourmission as a marketplace. Sustainability will remain an important issue for us in the years ahead, and we will use the broad reach of our channels to heighten awareness.
We invest in new digital technologies to permit our clients to present themselves to their respective industry in the best possible light. New event halls are being built, and complementary digital services are being established. A large number of screens located throughout the trade fair grounds create completely new possibilities for experience.