By 2006 Koelnmesse had built four new trade fair halls, the Congress Center North, the Entrance North, and the Boulevard. The exhibition grounds grew to encompass a total of 284,000 m² of hall area and 100,000 m² of outdoor area. As a result, Koelnmesse has the fifth-largest exhibition grounds in the world. The German Pavilion at EXPO in Shanghai in 2010 received a number of awards. The digital world has entered Cologne's trade fair portfolio through the gamescom and dmexco trade fairs and is strengthening the outstanding position of Cologne as a media center in Germany. The exhibition grounds in Deutz are increasingly becoming a magnet for new trade fairs organized by outside companies, which are bringing new target groups and attractive sectors to Cologne.