Gerald Böse, Chief Executive Officer of Koelnmesse, can look back on 30 years of experience in the international trade fair business.
Gerald Böse was born in Munich in 1962. After studying business administration at Munich University of Applied Sciences, he started his career in the trade fair business in 1989 as a trainee at the Messe München trade fair company. As a member of the administration team and project manager there, he got to know the trade fair business in all its facets, including trade fair marketing and services, international activities and conference management. He came in contact with the fashion business as head of the MOC project group.
Gerald Böse remained involved with the fashion industry during his time at IGEDO in Düsseldorf from 1992 to 2005. There he began as assistant to management, eventually becoming Managing Director with concurrent responsibility for the subsidiaries in Italy, China and the UK. In addition to fashion, he established new trade fair themes at the company. One of these was digital marketing, and the resulting leading trade fair for this sector became established in Düsseldorf for many years.
In 2005, Gerald Böse became the Speaker of the Management Board of Karlsruher Messe- und Kongress GmbH and joined the Management Board of Neue Messe Karlsruhe.
Since 1 March 2008, Gerald Böse has been CEO of Koelnmesse GmbH in Cologne. In 2010, he initiated a comprehensive efficiency programme and radical reorganisation. Under his leadership, the company has grown continuously since overcoming the global financial and economic crisis. In 2019, Koelnmesse achieved the largest turnover and some of the highest profits in its history to date.
The company is focused on internationalisation, driving new business models through the digital transformation process and constant development of established trade fairs and core thematic competencies. In Cologne, Gerald Böse stands up for the integration of trade fair themes into the city and region as well as joint destination marketing aimed at promoting the location as a venue for trade fairs, conventions and business. By 2030, Cologne will boast one of the world’s most attractive exhibition centres. Its creation is being managed under the Koelnmesse 3.0 programme, which encompasses investments of more than 700 million euro.
In June 2008, Böse was elected to the Board of Directors of the Association of the German Trade Fair Industry (AUMA). Since December 2009, he has had a seat on the General Assembly of Cologne Chamber of Commerce and Industry. In June 2010, he was elected to the executive body of the German-Swiss Chamber of Commerce. After serving as Deputy Chairman of the European Chapter of the Global Association of the Exhibition Industry (UFI) for several years, he was elected as the Chairman in July 2014. His term of office commenced in October 2014. Accordingly, Gerald Böse is both a Member of the Board of Directors and the Executive Committee of the UFI.
Gerald Böse is married and has two sons.
As of January 2020