Corona has brought decisive impetus to the evolution of the event business. A development that was unthinkable until it actually happened has redoubled our courage to come up with new ideas as it drives new developments. Our vision is a trade fair sector that still serves as a mirror for trade relationships, offering an image of value chains and an institution of physical and personal exchange. But now it has new attributes that will make trade fair participation even more valuable for our customers in future: with broad reach in the global network, with interactive digital formats, optimised business matchmaking and individual communication offers to the sectors.
Read more in our Annual Report 2020 (.pdf) .