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Annual Report 2020

Corona has brought decisive impetus to the evolution of the event business. A development that was unthinkable until it actually happened has redoubled our courage to come up with new ideas as it drives new developments. Our vision is a trade fair sector that still serves as a mirror for trade relationships, offering an image of value chains and an institution of physical and personal exchange. But now it has new attributes that will make trade fair participation even more valuable for our customers in future: with broad reach in the global network, with interactive digital formats, optimised business matchmaking and individual communication offers to the sectors.

Read more in our Annual Report 2020 (.pdf) .

_New trade fair formats

Koelnmesse put the year 2020 to use, driving the transformation of its events and readying new formats for use: From the conventional “trade fair business” to hybridisation. Conceptual design, our sales approach, communication and event implementation all needed to be rethought.

_#B-SAFE4business

In full compliance with all of the requirements, Koelnmesse has developed a tailor-made concept for safe trade fair events: #B-SAFE4business. The four sub-areas – VISIT SAFE (hygiene requirements), MEET SAFE (distancing rules), SHOW SAFE (exhibitor guidelines) and STAY SAFE (information on organisation and services) – are all seamlessly woven together. They ensure our safe coexistence, even in times of pandemic.

_New digital tools

With eSlot and eGuard, Koelnmesse has new tools for the re-start of its trade fairs. eSlot is based on a navigation app, a booking system and digital traffic management. eGuard is an indoor-positioning system that records the number of people in the halls. Taken together, the new tools ensure professional security and best accessibility for the trade fair grounds.

_Koelnmesse 3.0

In 2020, Koelnmesse continued pursuing its aim of making the trade fair grounds fit for the future. With this in mind, preparations for the Confex® trade fair, congress and event location were driven forward, creating space for new things. The attractiveness of the location is also heralded by the newly built Hall 1. Last year was also used to advance the refurbishment of the halls.

We would like to stay in touch with you in the future, in order to keep you appropriately informed of events and similar services. That's why we would like to ask for your consent to contact via electronic media.

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With submission of this form I agree that Koelnmesse GmbH, as well as its responsible subsidiary abroad and its commercial agents, sends me information by e-mail about future similar trade fairs/events/platforms that are organized in Germany and abroad. A list of the subsidiaries and commercial agents of Koelnmesse GmbH, as well as further details about data protection, can be accessed at any time at www.koelnmesse.com/data-protection-notice. I can withdraw my consent at any time in the future (by sending an e-mail to datenschutz-km@koelnmesse.de).

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