Annual Report 2020

Corona has brought decisive impetus to the evolution of the event business. A development that was unthinkable until it actually happened has redoubled our courage to come up with new ideas as it drives new developments. Our vision is a trade fair sector that still serves as a mirror for trade relationships, offering an image of value chains and an institution of physical and personal exchange. But now it has new attributes that will make trade fair participation even more valuable for our customers in future: with broad reach in the global network, with interactive digital formats, optimised business matchmaking and individual communication offers to the sectors.

Read more in our Annual Report 2020 (.pdf) .

_New trade fair formats

Koelnmesse put the year 2020 to use, driving the transformation of its events and readying new formats for use: From the conventional “trade fair business” to hybridisation. Conceptual design, our sales approach, communication and event implementation all needed to be rethought.

_#B-SAFE4business

In full compliance with all of the requirements, Koelnmesse has developed a tailor-made concept for safe trade fair events: #B-SAFE4business. The four sub-areas – VISIT SAFE (hygiene requirements), MEET SAFE (distancing rules), SHOW SAFE (exhibitor guidelines) and STAY SAFE (information on organisation and services) – are all seamlessly woven together. They ensure our safe coexistence, even in times of pandemic.

_Koelnmesse 3.0

In 2020, Koelnmesse continued pursuing its aim of making the trade fair grounds fit for the future. With this in mind, preparations for the Confex® trade fair, congress and event location were driven forward, creating space for new things. The attractiveness of the location is also heralded by the newly built Hall 1. Last year was also used to advance the refurbishment of the halls.