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Company
- Trade fair reconsidered
- Koelnmesse 3.0
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Project Koelnmesse 3.0
One of the most important trade fair venues in the world – today and in the future
Koelnmesse is explicitly striving to create the world’s most attractive inner-city trade fair grounds so that it can continue to provide exhibitors and visitors with an appropriate setting for trade fairs, congresses and other events in the future. That’s why Koelnmesse is planning to make major investments in the future of the exhibition centre and the trade fair programme. The plan is titled “Koelnmesse 3.0”. Koelnmesse intends to align the exhibition centre and the infrastructure with the requirements of the trade fair business in the coming years, which means that its primary focus will be on the demands of exhibitors and visitors. However, Koelnmesse is not only investing in the future of the trade fair venue, but also in the future of the entire region.
Future challenges
Koelnmesse launched the Koelnmesse 3.0 investment programme in response to the new demands that organisers, exhibitors and visitors are making on the efficiency, flexibility, appeal and equipment of trade fair locations. As a trade fair organiser, Koelnmesse is already mainly a provider of services, especially in the field of communications. The trade fair halls are being turned into event areas.
Digital, mobile and intelligent
Koelnmesse is investing in much more than just buildings. On the contrary, the digitisation of the infrastructure and the processes is one of its key strategic pillars.
Quality has priority over quantity
In view of changing customer requirements, the project Koelnmesse 3.0 does not focus on increasing the exhibition area, but on boosting the quality of the existing areas, optimizing the versatility of the exhibition grounds and boosting the integration of trade fairs and congresses as a future-oriented business model. Important considerations in this context include easy access to the exhibition centre, the car parks and the logistics areas so that exhibitors, visitors and equipment can get into the halls without any difficulty.