4th decade: 1954 to 1963 – The "economic miracle"

Many events at Koelnmesse developed into the leading trade fairs for their respective sectors. The trade fair company continued to expand, and a total of 100,000 m² of hall area was available by 1961. The Men's Fashion Week and the "Baby" trade fair (the predecessor of Kind + Jugend) celebrated their premieres during this decade. The household and hardware fair established itself as a leading meeting point for its sector.