Press information of Koelnmesse

• Koelnmesse closes anniversary year with EUR 365.8 million in sales and EUR 21.3 million in profit • Corporate strategy “level35” sets the course for stability and growth in uncertain markets and geopolitical areas of tension

• Successful internationalisation: gamescom latam in São Paulo stands as a beacon for Koelnmesse's globalisation strategy • Joint press conference: Cologne's Lord Mayor Henriette Reker and Koelnmesse COO Oliver Frese emphasise growth potential • Hub for Mercosur countries: Brazil's importance for Koelnmesse and for the German and European economy is growing • Locally rooted: Koelnmesse has maintained a presence in Brazil for 60 years and has had its own subsidiary in São Paulo for ten years

• Koelnmesse and game association further expand successful cooperation with new contract • Stronger support from the state of North Rhine-Westphalia and the city of Cologne • Last year 335,000 visitors in Cologne and over 500 million viewers online

• Company shows solid results for 2024 with turnover of around 365 million euro and a profit of around 20 million euro • More than 2.1 million visitors from 197 countries and 34,500 exhibitors from 106 countries confirm Koelnmesse's global market position • Koelnmesse makes significant progress in developing its trade fair grounds, expanding its international trade fair business and improving its sustainability • Double award: Koelnmesse is "Company of the Year" 2024 and 2025, achieving first place among all German trade fair companies

• The German Association for the Digital Economy (BVDW) and Koelnmesse extend their agreement to host DMEXCO • Since 2009, DMEXCO has been Europe’s leading event for digital marketing and technology • This annual industry gathering connects and inspires the digital sector while strengthening Cologne’s position as one of Germany’s most digitally advanced cities

• For the second time in a row, FOCUS MONEY and DEUTSCHLAND TEST have recognised Koelnmesse as a benchmark among German trade fair venues. • The 2025 "Company of the Year" award is based on an AI-assisted reputation analysis consisting of four individual studies from 2024. • The award is given to companies that are rated particularly highly online in terms of price, trust, popularity and sustainability.

• eCommerce Expo|DMEXCO ASIA to become new pillar of Tech Week Singapore • DMEXCO ASIA is the first international venture for the brand

The World Expo 2025 in Osaka, Japan is getting closer. On 13 April 2025, the Expo will open its doors under the slogan "Designing Future Society for Our Lives." For six months, until 13 October, around 150 participating countries will present innovative solutions to global challenges. More than 28 million visitors are expected, 90 percent of them from Japan.

The 91st UFI Global Congress brought together the international trade fair industry in the Confex at Koelnmesse from 20 to 23 November 2024. In the year of the 100th anniversary of the trade fair 550 industry experts from all over the world convened in Cologne to discuss the current challenges facing the industry. In his opening address, Koelnmesse CEO Gerald Böse recalled founder Konrad Adenauer, who in 1924, in a climate of great post-war insecurity, called for Koelnmesse to help establish new economic relationships and pave the way for lasting peace. Cologne’s ability to adapt made it the perfect place to discuss the challenges and opportunities in this critical time of rapid technological change and impending trade restrictions.

• Koelnmesse fulfils international standard for event sustainability management in accordance with ISO 20121:2024 • For the first time, TÜV Rheinland certified a German trade fair company for successfully introducing the internationally recognised event sustainability management system • Audits and training courses ensure that processes and responsibilities for all relevant sustainability aspects are firmly anchored throughout the company • Additionally: An online study confirms public perception of Koelnmesse as a “Pioneer in Sustainability 2024”