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Final Report INTERMOT

"I love INTERMOT" - More than 210,000 enthusiastic motorcycle fans flocked to the biker city of Cologne

Four percent more exhibitors and five percent more bikers in Cologne

Throngs of visitors at INTERMOT e-Motion - sector presented the future of mobility

INTERMOT Cologne once again grew in 2010. During the five days of the trade fair, the organizers Koelnmesse and the German Motorcycle Industry Association (IVM) registered more than 210,000 motorcycle and scooter fans in the biker city of Cologne. "This trade fair impressively demonstrated that INTERMOT Cologne is indispensable for the industry and the trade. People come here to view presentations, obtain information and place orders. And the slogan 'I love INTERMOT' also reflects the mood and enthusiasm of the many fans who came here over the past five days," says Oliver P. Kuhrt, Executive Vice President of Koelnmesse. Reiner Brendicke, General Executive Manager of IVM, also sees INTERMOT Cologne as a resounding success. "The industry set a clear signal with its new models and concepts, generating momentum for a market recovery that also extends to the area of alternative drive technologies," says Brendicke. "The new INTERMOT e-motion segment clearly showed that the motorised two-wheeler sector has already attained a high, market-ready standard in the area of electric mobility. The future belongs to electric two-wheelers especially in urban areas."

INTERMOT Cologne once again inspired participants with its unique combination of manufacturer presentations, spectacular shows and motor sports events, and an attractive programme of hands-on activities. The manufacturers were also happy, thanks to the high visitor turnout of more than 195,000 specialist buyers and motorcycle enthusiasts who came to the trade fair halls of INTERMOT Cologne from 108 countries. Trade visitors accounted for around 30 per cent of the attendees. Significantly more trade visitors came particularly from Belgium, France, the Netherlands and Italy, and more buyers were also registered from Sweden, Austria and the UK. The biker city of Cologne counted a total of more than 210,000 visitors at INTERMOT Cologne, the motorcycle service in Cologne Cathedral and the Suzuki NIGHT of the JUMPs freestyle MX world championships in Lanxess Arena. Over a period of five days, Cologne served as the centre of the motorised two-wheeler sector and the meeting place of the entire scene.

The number of exhibitors at INTERMOT Cologne also rose compared to the previous event, increasing by four per cent. The event featured a total of 1,107 manufacturers from 40 countries (2008: 1,068 from 38 countries), who presented 1,596 brands. A total of 405 suppliers came from Germany and 702 from abroad. The foreign exhibitors therefore accounted for 63 per cent of all suppliers. After Germany, the countries with the largest number of exhibitors were China, Taiwan and Italy, followed by the UK, Pakistan, the USA and the Netherlands. At INTERMOT Cologne all the major manufacturers were once again together at one event for the first time since the previous trade fair. From Aprilia, BMW, Derbi, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, Triumph and Vespa to Yamaha - the entire international motorcycle scene was represented in Cologne.

With its new INTERMOT e-motion segment, INTERMOT Cologne underscores the sector's expertise in the area of future-orientated mobility. The focus was on electrically powered two-wheelers, which form an appropriate intersection between motorised and non-motorised two-wheelers. More than 120 suppliers in Hall 5.2 and almost 350 brands throughout INTERMOT Cologne presented new products and innovations for light electric vehicles (LEVs) - pedelecs and e-bikes - but also for e-scooters and e-motorcycles. The manufacturers of electric vehicles registered a very encouraging visitor turnout from the very first day of the fair and also in particular enjoyed extensive press coverage in the daily media, which put the spotlight on electric mobility as a vital issue for the future. The visitor turnout was therefore also correspondingly great at the test track, with its diverse range of attractions. INTERMOT Cologne even featured the first LEV and electric scooter world championships, which took place at an especially constructed racetrack. Electric mobility was also the topic of various symposiums and conferences, including the LEV Conference in cooperation with ExtraEnergy.org and the e-congress addressing the topic of electric power for short-range mobility, organized in collaboration with the Bicycle-Friendly Towns and Municipalities in North Rhine-Westphalia Working Group. In addition, INTERMOT Cologne hosted the general meeting of the international LEV Association (LEVA).

As an event-focused trade fair, INTERMOT Cologne also had a lot of additional treats in store for motorcycle and scooter enthusiasts. The event action area, for example, featured spectacular stunt shows by Chris Pfeiffer, Kevin Carmichael, Oliver Ronzheimer and Horst Hoffmann. What's more, professional bikers demonstrated their skills in daring freestyle MX jumps and dragster racing presentations. Visitors had the opportunity to experience motor sports live in the hotly contested Yamaha Cup races, the KTM and Triumph brand series, the demonstration races of the world champion long-distance bikers and the top IDM motorcyclists.

INTERMOT Cologne also featured a programme of hands-on activities so that visitors could actively take part in the event as well. Participants tried out the various test tracks with more than 20,000 test rides during the trade fair. Besides experienced bikers and people who are new to motorcycling or returning to it after a prolonged absence, youngsters were also able to get their first experience in riding motorised two-wheelers in Cologne. "INTERMOT Young Action" in Hall 5.1 was a veritable paradise for children and teenagers, offering play areas and test tracks for scooters, bicycles, mini-quads, minibikes and motorcycles suitable for teens. Besides having the opportunity to earn their "gaming driving licence", kids were able to try out the PlayStation truck, play racing games in the Wii Gaming Area and enjoy other new video games at the "gamesparcours", which the Federal Association of Interactive Entertainment Software (BIU) organized with the support of Sony, Nintendo and Koelnmesse. Additional entertainment for children was provided at the "Kids Hard Rock Café.

INTERMOT Cologne also featured the second Cologne Custom Championships, where the best bikes in the categories Chopper/Cruiser, Fighter, Sports Bike, Café Racer and Scooter were presented. The "Bike Farm" motorcycle firm won in all categories, thus winning not only the prize money of ¤5,000, but also directly qualifying for the Customizing World Championship competition in Sturgis, South Dakota, USA.

This year, the Saturday during INTERMOT once again served as the day for big motorcycle events in the city. In cooperation with the Mogo team from Hamburg led by Pastor Erich Faehling, Cologne Cathedral hosted the third ecumenical church service for bikers. This year, it attracted more participants than ever before, with around 5,000 motorcyclists and passengers taking part in the church service and the subsequent convoy through the city to INTERMOT Cologne 2010. In the evening, the freestyle motocross bikers presented their fascinating flying jumps to a crowd of more than 10,000 spectators at the Suzuki NIGHT of the JUMPS freestyle motocross world championships in the LANXESS Arena.

The figures for INTERMOT Cologne 2010:A total of 1,107 companies from 40 countries, 63 per cent of which came from abroad, participated in INTERMOT Cologne 2010, occupying a gross exhibition space of approximately 110,000 m². Of these participants, 405 suppliers came from Germany and 702 from abroad. Including estimates for the last day of the fair, more than 195,000 buyers and visitors from 108 countries came to INTERMOT Cologne 2010, and more than 15,000 motorcycle fans attended the motorcycle events in the city. Trade visitors accounted for 30 per cent of the total number of visitors at INTERMOT Cologne 2010.

Digital press service:The Final Report, additional press releases and a selection of the latest photos from the fair stored in Koelnmesse's press image database are available on the INTERMOT Cologne website at: http://www.intermot-cologne.de (Press section).

INTERMOT Cologne 2012
3rd - 7th October 2012

Statements concerning INTERMOT Cologne 2010:
Hendrik von Kuenheim, Head of BMW Motorrad
"In 2010, INTERMOT Cologne once again fully lived up to its role of being the leading trade fair for the motorcycle and scooter sector. Although times continue to be difficult for the sector, the manufacturers can buck the negative trend with innovative and fascinating products. Due to the large number of new products, INTERMOT Cologne 2010 was extensively covered in the media and generated considerable interest among the general public. As a result, the sector was also able to make its views known regarding major issues in the area of two-wheeled mobility, with driving licences being one example. That the manufacturers are confronting the challenges of the future was clearly shown at INTERMOT e-motion. The demonstration of the entire range of electric mobility systems enabled INTERMOT Cologne 2010 to showcase the future of motorised two-wheelers."

Walter Bauer, Managing Director, Ducati Germany:
"We are extremely pleased that a leading trade show such as INTERMOT Cologne 2010 has so impressively confirmed that ever increasing numbers of motorcyclists are passionately embracing the lifestyle and experience offered by the Ducati family. Nothing beats the smile on the face of a satisfied customer!"

Bernhard Gneithing, Harley-Davidson
"Harley-Davidson's presentation at INTERMOT Cologne 2010 in Hall 9 incorporated the 2011 model range as well as an exhibition and sales area for MotorClothes. And there were no signs of a coming winter on the stand - on the contrary, the large number of visitors we received in Cologne once again reflected our brand's popularity. The intense interest in the latest member of our family was especially positive - the Harley-Davidson SuperLow was an immediate hit with a large number of fans, not least thanks to its low seat height. We were also pleased with the sustained demand for more information on our bikes and the great interest aroused by our MotorClothes product. Our trade fair participation's success is a reward for our comprehensive preparations and confirms once again that INTERMOT Cologne 2010 is of great importance to our brand. In this context, we'd like to extend our thanks for the good organization and support provided by the Koelnmesse team, which made an indispensable contribution to the success of our participation."

Jürgen Krantz, Honda Germany
"Our company is definitely not the only one that enjoyed great success at Intermot 2010. We aimed to present the Honda brand in a very customer-oriented manner. Our approach involved a very emotional stand construction design that enabled our visitors to experience the different lifestyles, in addition to relying on our employees who showed great dedication and strong enthusiasm for helping the customers and answering all their questions. The big turnout of visitors on every day of the fair confirms not only the strength and appeal of our concept, but also that of Intermot. We have only the highest praise and sincere gratitude for everyone who made the event possible."

Jürgen Naue, Managing Director, Kawasaki Motors Europe
"INTERMOT Cologne 2010 was a great success for us. The successful combination of five brand new models and a range of already proven models appealed especially to the show's visitors. Our stand was well visited on all of the days. We put this down to the perfect spectrum of our model range, which is also clear from our five new products, which extend from the Ninja ZX-10R Supersport to the classic W800. This also motivates our dealers, who were delighted by the team spirit, model range, stand quality and the extremely positive customer response. All in all, it's given us cause to positively revise our sales plans for 2010."

Norbert Zaha, Managing Director, KTM Sportmotorcycle
"For KTM, INTERMOT Cologne 2010 has great importance as an internationally leading trade fair, and we are convinced that it provides the mototcycle market with positive momentum. KTM has used this platform to present important new products, which are especially interesting to the German market. The first of these is the KTM 125 Duke, with which we are entering a small-bike segment that is completely new to KTM. Initial feedback - from both the press and the trade show public - has been extremely positive, and we are looking forward confidently to the market launch in spring 2011. In addition to the 125 Duke, another thoroughbred racing bike on the basis of the RC8R was presented in the form of the1190 RC8 Track, which contains everything needed to hit the racetrack ex works. In addition, KTM presented a slightly reworked version of the 990 SMT, which will be equipped with an ABS anti-locking brake system as standard starting from model year 2011. Alongside presenting the products, we also used the trade show to hold a large number of interesting discussions with existing and new business partners. The proportion of trade visitors was pleasingly high. A large number of our KTM contract dealers also used INTERMOT Cologne 2010 to gather information on the details of and innovations in the KTM models and to get an overview of the motorcycle market. All in all, the show was a great success for KTM, and we are extremely happy with how the trade fair went."

Gerald Federl, MSA Motorsport Accessories
"This year we once again conducted interesting, successful talks with dealers and interested end consumers at INTERMOT Cologne. After our successful participation at the 2008 fair, it was only logical to take part again this year with our popular brands Kymco, Hyosung and e-max. We especially focused on the new powerful scooter models from Kymco Down Town 300 and People GT 300. The Hyosung brand's attractive prices starting at INTERMOT Cologne 2010 made it a hit with the specialist trade. Compared to last year, there was far more market interest in the e-max electric scooter this year. Given our positive experience at the event in 2008, we also decided to present our new accessories brand Speeds to the specialist trade at INTERMOT Cologne 2010, and we had good success with it. We were very satisfied with the organisation of the trade fair here in Cologne and are planning to take part again in 2012."

Dieter Scholz, Managing Director, Peugeot Motocycles Germany
"The public showed very strong interest in our various new models throughout the entire week. Visitors of all ages were very impressed not only by our brand new "e-Viva" electric scooter, but also the new "Citystar", our new generation "H2i" engine with fuel injection technology for 50ccm and the special series such as "Speedfight 3 Le Mans", which we presented in an elaborate way next to the original 908 HDI race car. Never in the past have so many photos been taken at one of our trade fair stands, especially by the many young visitors thanks to mobile phone technology!"

Angelo Mazzone, Piaggio Group
"INTERMOT Cologne 2010 was a great success for the Piaggio Group. The reactions of the visitors and our specialist trade partners to our brands gives us confidence for the coming season. And INTERMOT Cologne 2010 was of course a terrific platform for celebrating the victory in the 2010 Superbike World Championships, with Max Biaggi as the rider and with the Aprilia brand. We congratulate Koelnmesse and the German Motorcycle Industry Association (IVM) for the great job they did in organizing INTERMOT Cologne 2010."

Paul M. Rowney, Suzuki International Europe
"The response to the new motorcycles is excellent, in particular the positive comments about the GSR 750, a bike designed to meet all of the rider's needs. Suzuki did not just act impulsively; it consistently kept its finger on the pulse of the European customer and presented a solid basis for 2011. The visitors came to the fair with concrete expectations and to gather information - and on the whole they had very good things to say about our new products and about the trade fair. The event completely lived up to its role as a leading fair where many premieres are presented."

Michael Nier, Management at Triumph Germany
"INTERMOT Cologne 2010 was a complete success for Triumph. Already at the well-attended press conference, the new models we presented generated lots of excitement, which continued through the public days. Our stand in Hall 9 attracted throngs of visitors, who constantly surrounded all the bikes. And in this regard we also would like to mention the outstanding talks we took part in with customers, which indicated that many visitors to the fair have firm plans to make purchases. We are already looking forward to INTERMOT 2012 in Cologne."

Ralf Keller, Yamaha Motor Germany
"We at YAMAHA are very satisfied with the trade fair. The tremendous turnout proves that motorised two-wheel vehicles are still a hot topic. I also think that the many new products presented by all the fair participants showed the visitors an interesting spectrum of possibilities for enjoying their leisure time. We are definitely looking forward to the next INTERMOT Cologne in 2012."

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