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Koelnmesse achieves important milestone

Bosch und Siemens Hausgeräte GmbH with all their brands at LivingKitchen 2011

The world's leading manufacturer of household appliances has decided to participate in the new kitchen trade fair in Cologne

The new kitchen trade fair LivingKitchen, which will celebrate its premiere in January 2011 in parallel to imm cologne, has acquired a top-level exhibitor: Bosch und Siemens Hausgeräte GmbH. "After a very good start to our exhibitor acquisition, we have reached a further milestone by receiving this confirmation," said Gerald Böse, Chief Executive Officer of Koelnmesse. "Our strategy is a resounding success. The numerous open and constructive discussions with the entire sector helped to pave the way to achieve this result," the Chief Executive Officer concluded.

With the brands Siemens, Bosch, Neff and Gaggenau, the world's leading company for household appliances will be participating in the premiere event in January 2011 and will also attract many other exhibitors from the household appliances sector to take part. The decision made by this global player to participate is a logical conclusion that was reached as a result of the promising developments of the past few months: "We always emphasized that Bosch und Siemens Hausgeräte GmbH would be open to good trade fair initiatives," said Ditmar Krusenbaum, Member of the Board of Management at BSH. "This is why we welcome this initiative of the kitchen furniture industry and are certain that this trade fair will once again live up to the importance of the German household and built-in appliance industry," Krusenbaum added. From the perspective of BSH, LivingKitchen has every chance of success, as the event offers its exhibitors a unique platform to convince retailers and end customers alike with their innovative solutions for kitchens and appliances. "Our concept for the new leading international kitchen trade fair, which will take place every two years in parallel to imm cologne, has been impressively confirmed by the agreement of the global player BSH to participate," said Böse.

A total of 51 companies from Germany and abroad have already decided to participate in the first-ever LivingKitchen in 2011. These companies constitute a representative cross-section of the sector. In addition to kitchen furniture manufacturers, the exhibitor groups at LivingKitchen also include the household appliances and sink/fittings industry, as well as the manufacturers of refined kitchen worktops and service companies. Koelnmesse has also received notices of intent to participate in LivingKitchen 2011 from a further 30 companies.

You can view the current list of exhibitors and lots of additional information at www.livingkitchen-cologne.com.

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