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Combined international expertise

Koelnmesse YA Tradefair and Hannover Milano Fairs India agree on cooperative sales campaigns

Mutual support for trade fairs for metallurgy and foundry technology

Koelnmesse International GmbH's Indian subsidiary - Koelnmesse YA Tradefair (KMYA) - has agreed to an exclusive cooperation with Hannover Milano Fairs India (HMFI) in the staging of trade fairs in the international metallurgy and foundry technology sector. The partners signed the cooperation agreement at IFEX 2010, India's leading trade fair for foundry technology and equipment, in Ahmedabad in February.

Both partners are bringing with them many years of experience in sales and in the sector at the national and international levels. As part of the cooperation, KMYA and HMFI will support the following trade fairs as exclusive partners:

Aluexpo (Istanbul, Turkey)
Alu India (Ahmedabad, India)
ANKIROS/ANNOFFER (Istanbul, Turkey)
IFEX (Ahmedabad, India)
Metal and Metallurgy (Shanghai, China)
Metex India (Bangalore, India)

This cooperation includes an intense networking of both trade fair companies' exhibitor and visitor advertising activities through various channels, which has initially been agreed on for the next five years. "By having the HMFI and Deutsche Messe AG (DMAG) on board, we have gained a strong partner with an excellent sales network in the international metallurgy and foundry technology sector. The DMAG will also profit from our experienced sales team in India. We are looking forward to a successful working relationship," said Dirk van der Coelen, Managing Director of Koelnmesse International GmbH.

"In addition to China and Turkey, India is another important growth market in the light and heavy metal industry for DMAG. Against the background of existing events in India, it therefore seemed an obvious step to combine our strengths with Koelnmesse," said Andreas Luttmann, Managing Director of Hannover-Messe International GmbH.

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