German Pavilion receives internationally acclaimed red dot awar for its design
The German Pavilion balancity at EXPO 2010 in Shanghai has won a red dot award from one of the largest and most prestigious international design competitions. For its substantive and structural execution of the EXPO motto "Better City, Better Life" it has been honoured with the "red dot award: communication design" in the "Event Design" category. The German Pavilion working group, comprising Schmidhuber + Kaindl, Milla & Partner and NÜSSLI (Germany), sees the red dot as a mark of recognition of the high quality of its design and execution of balancity.
The red dot design award is one of the largest and most prestigious design competitions in the world. It is divided into different disciplines of product design, communication design and design concept. Well over 6,000 works from 44 different countries were submitted and evaluated this year. Just 610 of them earned a coveted red dot, including the German pavilion at this year's World EXPO: "balancity".
German Pavilion a tangible symbol of a life-affirming cityEXPO 2010 in Shanghai eclipses all the world expos that have gone before it. From 1 May to 31 October, an estimated 70 million visitors will be treated to up-close-and-personal encounters with a five-million-square-metre showcase of ideas on the EXPO theme of "Better City, Better Life". More than 240 nations are there to present their own interpretation of this underlying message, including the Federal Republic of Germany.
Under the title, "balancity, Germany is showcasing itself as a versatile nation full of ideas - an innovative and forward-looking country that also places a great deal of emphasis on retaining its roots and preserving its traditions. In its 13 theme areas, each with several interactive exhibits and a distinctive ambience, the pavilion illustrates how important balance will be to the city of tomorrow - the balance between conservation and renewal, work and leisure, community and individual development, as well as globalisation and national identity.
The highlight of the German Pavilion is the "Energy Source". It is the heart of balancity, and a source of power and zest for life. The central element is a sphere some three metres in diameter, the surface of which is studded with 400,000 LEDs. In the course of a seven-minute show - during which visitors make the sphere light up and spin around, simply by calling things out as a group - images, colours and shapes appear on the surface of the sphere. They stand for ideas from Germany on the EXPO theme of "Better City, Better Life".
Walk-through sculpture and architectural balancing actThe basic concept of balancity is directly reflected in the architecture. A terraced landscape extends from the ground floor to the third upper level of the pavilion. Four shimmering exhibition structures appear to be suspended above it - each seemingly poised in precarious balance, yet stable when working in combination with one another. What emerges between these exhibition structures and the landscape is a fascinating interplay of indoor and outdoor, light and shade, confinement and expanse.
The façade of balancity is covered with a transparent membrane. The shiny silver fabric deflects some of the sun's rays and also transforms into an illuminated canopy by night. The transparency of the membrane means the appearance of the pavilion changes according to the time of day and the prevailing weather conditions; sometimes it looks like an opaque crystal, while at other times the façade, like a transparent sheet of gauze, allows the interior of the pavilion to shine through.
red dot - a mark of recognition for the design and execution of an exceptional pavilionThe red dot seal of quality is awarded to works that, in the opinion of an independent panel of experts, display a high level of design excellence. The Cologne exhibition centre, 'Koelnmesse International', on behalf of the German Federal Ministry of Economics and Technology, commissioned the general planners of Schmidhuber + Kaindl, exhibition designers from Milla & Partner and the construction company NÜSSLI (Germany) to produce the German Pavilion. To the working group responsible for balancity, this award is a mark of recognition of the quality of its design and execution. Receiving a red dot comes with exclusive membership to an international design elite, as the award is a recognised seal of design excellence. The official award ceremony conferring the honour on the "Best of the Best" and the ceremonial opening of the special exhibition "Design on stage - winners of the red dot award: communication design 2010" will take place on 8 December 2010 in the red dot design museum in Essen.