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An App for imm fans

New ground: imm cologne underlines interactive character of its media network with iPhone app

Always up-to-date: news and information from the world of interior design

Fun: the imm cologne's iPhone game is an entertaining way to pass the time

More than anything else, a trade fair is a communication platform. The international furniture and interior design show imm cologne is now expanding this platform with an application for the Apple iPhone that provides the user with news about developments in the furniture industry and interior design business even when he can't get to his home computer or is stuck at the office. At the same time, the new app gives imm cologne fans a convenient way to keep up to date on activities in the imm cologne community.

The multifunctional application is designed not only for the Apple iPhone but for the iPad and iPod Touch as well and is available to users free of charge. With the new app, the imm cologne is adding an important component to its family of Web 2.0 tools. For Koelnmesse, mobile communication is just the next logical step for the imm cologne on its way to becoming the most modern furnishing fair in Europe. Once the imm cologne app is established, the possibilities for adding other service components are almost endless.

News and info on your iPhone by app
Whatever happens in the furniture industry, the iPhone App ensures users are always bang up to date. The imm cologne will be providing users with interesting background information on all aspects of the fair and its exhibitors from both a business and an interior design angle. The innovative CoverFlow technology turns looking at photo galleries into an experience. iPhone owners will be able to get an idea of the first of the new products even before the fair opens its gates and, from 18-23 January 2011, turns Cologne into the centre of the international design world. During and after the event too, the imm cologne news will provide visitors with background information and pictures of the show's highlights. The links to individual news items and product info can be forwarded directly to friends or colleagues.

Paving the way to the fair
Tickets to the furniture show can also be conveniently booked via the iPhone app. Thanks to a direct link with the online ticket shop, visitors can order their tickets online and download them onto their iPhone as a PDF document. Waiting in line at the ticket desk is set to become a thing of the past.

Fun and entertainment for any occasion
But the application doesn't just offer information and search guides: thanks to the imm cologne game, it's lots of fun as well. Taking in the infotainment elements as he goes, the user has to find his way over the Rhine to the exhibition centre and try to top his own high score on three levels of difficulty. The casual game is perfect for switching off and passing the time in a train or hotel room.

Welcome to the community!
The imm cologne has already created a Web 2.0 platform that provides design and furniture fans with a wide range of interesting information and a virtual meeting point for lively discussions and swapping news or tips. The trade fair and members of the community can use Twitter or Facebook to keep each other up to date. And on XING, two groups - one for the imm cologne and one for LivingKitchen - are already avidly discussing current happenings on the furniture and kitchen scene. After setting up a design blog and restructuring the Pure Village webpage into a platform for design and furniture fans, the Cologne furniture fair has now moved another step closer to completing its Web 2.0 media presence with the new iPhone app: the imm cologne is rapidly entering into an open dialogue with its community on Web 2.0.

At the start of the new year, Cologne will again become a trend barometer for the international furniture and interior design industry. By hosting the imm cologne and the two-yearly LivingKitchen event simultaneously, Cologne is strengthening its competence as a trade fair location for the furnishing sector long-term. Thanks to the imm cologne's social media activities, the online community will be able to keep its finger firmly on the pulse of the fair.

imm cologne + LivingKitchen
18th to 23th January 2011
9 a.m. to 6 p.m.

Preview Day: 17th January 2011 Public Days: 21st to 23rd January 2011

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