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The 41st ISM in Cologne: A broad spectrum of products from Germany and abroad

- Economics Minister Brüderle to officially open the fair on Sunday, 30th January
- Turkey will be the first ISM partner country
- Exclusive CEO luncheon
- New Product Showcase
- Sweet Seasons - special show by KISD students
- Top class chocolatier offers insight into his expertise
- The first ProSweets Cologne Conference will take place on the Tuesday during the trade fair

Rainer Brüderle, Germany's Federal Minister of Economics and Technology, has agreed to come to the 41st International Sweets and Biscuits Fair (ISM) in Cologne. Together with confectionery industry representatives he will officially open the trade fair on Sunday, 30th January 2011, and then gain an overview of the leading sector event. He can expect to find approximately 1,500 companies from about 70 countries presenting a comprehensive range of products from the global market on a gross exhibition space of 110,000 m² - in six trade fair halls. And in 2011 Turkey will become the first partner country to present at ISM. "ISM 2011 will present a broad spectrum of products from Germany and abroad," reports Peter Grothues, Vice President Food, Technology & Environment at Koelnmesse, about the upcoming ISM. "We are expecting the trade fair to be a dynamic event where many good business contacts will be made."
Participation by leading companies from Germany and abroad confirm ISM's position as the confectionery industry's leading international trade fair. The exhibiting companies from Germany will include Bahlsen, Brandt, Feodora, Griesson-De Beuckelaer, Gubor, Halloren, Intersnack, Katjes, Krüger, Lambertz, Lorenz, Mederer, Niederegger, Ragolds, Rausch, Stollwerck, Ültje and Zentis.

Among the companies from abroad will be names including Barry Callebaut, and Guylian of Belgium, Garoto from Brazil, Finland's Panda Oy, Walkers of the UK, Loacker from Italy, the Austrian company Manner, Switzerland's Ricola, Zeta of Spain, and Adams & Brooks, Hershey and Jelly Belly from the USA.

A special highlight will be Turkey's presentation of attractive offerings ranging from traditional specialities to trendy products. About 60 Turkish companies are expected to present their product ranges, either under the organization of the Istanbul Exporters' Association at a joint stand in Hall 2.2 or individually.

Turkey has been sending one of the ten biggest foreign contingents to ISM for many years. But in particular Belgium, the Netherlands, Italy, Spain, the UK, Switzerland, the USA, Brazil, China and Poland will be represented by strong contingents. The contingents from Malaysia, Mexico and Russia will also attract lots of attention. And for the first time several Australian companies will also exhibit as a national contingent.

The total proportion of exhibitors from abroad is more than 80 per cent, making ISM one of the most international trade fairs in the world. And that is also true especially due to all the visitors from abroad, who will represent over 60 per cent of the total visitor turnout, a very high percentage. ISM attracts not only German buyers to Cologne; visitors from neighbouring European countries in particular also travel to the fair.

In addition, specialist buyers from Eastern Europe, and above all from Russia, use ISM as an ordering and information gathering platform, as do buyers from North America, especially from the USA. ISM attracts a strong turnout of visitors from the Middle East and North Africa. And buyers from South America and Central America also show great interest in ISM and its product range. In recent years more and more visitors have been travelling to the fair from Asia - particularly from Japan, China and South Korea.

This extraordinary international character of ISM, in terms of its exhibitors and visitors alike, generates intensive business dealings by participants from around the world on all four days of the trade fair.

The top class CEO Lunch on Monday, 31st January 2011, is open only to the sector's top managers and provides them with an opportunity to engage in exclusive networking. Trade journalist Werner Prill will host the event, where Werner M. Bahlsen, CEO of Bahlsen, and Roland Neuwald, CEO of real, will discuss future issues of interest to the sector. The discussion will focus on consumer trends and the effects they have on products, as well as quality and sustainability, and the sector's development. Managing directors of companies that produce confectionery products and the trade will be invited to the event (by special invitation only).

The New Product Showcase on the Boulevard is an important attraction for ISM exhibitors and visitors alike. Journalists will select the three best products from those presented here. The award ceremony will take place on Tuesday, 1st February 2011.

Students from the Cologne International School of Design (KISD) will once again provide their creative input, this time in a special show with designs inspired by the theme "Sweet Seasons".

And a leading chocolatier will demonstrate his skills and expertise at ISM 2011.

Also taking place on Tuesday, 1st February 2011, will be the premiere of the ProSweets Cologne Conference, which combines specialised technical and market-related know-how concerning aroma technologies and consumers' preferences in the confectionery industry. Under the title "Flavouring Ingredients", experts will join product developers, decision makers and quality management and production specialists in providing valuable information and discussing topics of current interest. The ProSweets Cologne Conference will be organized in cooperation with Koelnmesse GmbH by FachInform GmbH, the publisher of the trade magazine FOOD DESIGN. For more information and registration forms, visit http://www.prosweets-cologne.de/diemesse/ingredients_kongress.php).

ISM in CologneFrom 30th January to 2nd February 2011 at ISM in Cologne, approximately 1,500 suppliers from about 70 countries will present a nearly complete overview of all confectionery and snack items on the market. The fair will occupy 110,000 m² of gross exhibition space in Halls 2, 3, 4, 5, 10 and 11 at the Cologne exhibition centre. ISM is open to trade visitors only.

Further information is available at: www.ism-cologne.com

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