#koelnmesse

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE

Digital signage system at Koelnmesse wins UFI Operations & Services Award

Jury convinced by intelligent, digital communication and strong visual presence

The Global Association of the Exhibition Industry (UFI) has presented its UFI Operations & Services Award to Koelnmesse for its digital signage.
"This worldwide-level award confers special recognition of the shared, long-standing development work by Koelnmesse and Samsung SDS to improve the customer experience. I am very pleased for both partners' teams of experts, as this sets a demanding benchmark for live communication in the international trade fair sector. Digital signage has stood the test and has long since played a key role in providing visitor information and as a part of our exhibitor services", according to Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. He also announced that further digital products along the customer journey would be developed in cooperation with Samsung SDS to further optimise the experience and results of trade fairs. "The award provides added momentum to our strategic partnership with Koelnmesse and is an outstanding acknowledgement of what we have achieved together so far", added Dr. WP Hong, President and CEO of Samsung SDS, "Rather than just implementing off-the-shelf solutions, we will continue to focus on developing highly innovative solutions that best answers to the specific requirements of Koelnmesse underpinning our commitment to transform the Convention and Exhibition industry together with Koelnmesse."

Digital signage was used for the first time at gamescom 2018. Ever since then, exhibitors and visitors have been guided through the grounds at Koelnmesse site in an accurate and flexible way and can get to their destination quickly. The signage also includes event notes, information on weather, traffic and trains, animations, large format advertising spaces, hall plans and much more. The flexible information system thus combines routing, infotainment and advertising.

The digital signage project marked the first joint development by Koelnmesse and Samsung SDS as part of their strategic partnership concluded in 2018 to implement digital processes and pioneering technologies in the trade fair sector. Since then, Koelnmesse project teams from a variety of divisions have joined forces with Samsung SDS teams to develop new products in both Cologne and Korea. The aim of the partnership is to enlist forward-looking technologies in the effort to improve the quality of stay for visitors and exhibitors alike.


About the UFI AwardMembers of the UFI and non-members working in the trade fair sector are both eligible to apply for the annual UFI Operations & Services Award.

Koelnmesse 3.0 investment programmeThe new digital signage is part of the Koelnmesse 3.0 investment programme. It represents the plans to modernise Koelnmesse between now and 2030 and includes the renovation of the existing Southern Halls, improvements in traffic routing and the parking situation and extensive digitalisation. In addition to the new Hall 1, the plan also entails the construction of the Confex® - a hall for trade fairs, congresses and events that will also offer a space for new formats consisting of conferences and exhibitions. All in all, Koelnmesse will invest more than 700 million euro in these buildings and infrastructure.


You will find further information about Koelnmesse 3.0 on the website: www.koelnmesse30.com

We would like to stay in touch with you in the future, in order to keep you appropriately informed of events and similar services. That's why we would like to ask for your consent to contact via electronic media.

Please adapt your entry...A technical error occurred, please refresh the page and try againPlease confirm your email address

With submission of this form I agree that Koelnmesse GmbH, as well as its responsible subsidiary abroad and its commercial agents, sends me information by e-mail about future similar trade fairs/events/platforms that are organized in Germany and abroad. A list of the subsidiaries and commercial agents of Koelnmesse GmbH, as well as further details about data protection, can be accessed at any time at www.koelnmesse.com/data-protection-notice. I can withdraw my consent at any time in the future (by sending an e-mail to datenschutz-km@koelnmesse.de).

Note: To ensure that you receive all newsletters without any problems, we ask you to add our sender address to your e-mail contact list or to set your spam filter accordingly.